You are in charge!
A boardgame to educate children about body boundaries
Disciplines: Product Design, Game Design, Branding
Children are more vulnerable to sexual abuse cases due to their lack of knowledge because the subject are loosely taught in schools. In addition, their parents are uncomfortable in discussing about the topic because of the taboo that surrounds it.
This boardgame gives children a voice to make their own decisions with real life scenarios and learn more about the topic of body boundaries. The game board have commonly seen infrastructures in Singapore to build a familiarity connection with users. Bad characters are hidden around the gameboard to bring the awareness that sexual abuse can happen anywhere.
Objective
To provide a safe environment for children where they feel comfortable and have fun while learning about body safety.
Character Design
To represent the children in this board game, I have designed four characters that are not human but gender-neutral creatures. These characters are featured across the game board, cards and pawns.
Game Board
From my research, I found out that children learn most effectively through gameplay and parents would feel more at ease teaching through this medium.
The game board is designed to be discreet so parents feel comfortable playing or teaching their children. It shows a journey where children have to travel safety from school back to their home, while learning about body boundaries along the way. By using commonly seen locations in Singapore, it creates a sense of connection for children. Yellow danger squares prompt players to take action while the cards come in play when players land on the red or blue squares in the game board.
The set of orange cards, titled "What Would You Do?" are question prompts that encourage children to think deeply while the set of blue cards, titles "Right or Wrong?" which are much simpler that required children to answer with a right or wrong.
Point of Purchase
The design of the display has the bad characters on the sides so they are not visible from the front. However as customers move around the shelves, these characters are revealed, just like how bad people lurk around in real life. Additionally, there are QR codes on the sides for parents to scan leading them to a website with educational videos.
Out of Home Advertising - Posters
The series of posters showcases the product with accompanying visuals and short phrases that speaks to both parents and children. The posters will be put up near primary schools and kindergartens to gain the attention of parents about the boardgame.
Out of Home Advertising - MRT Cabin
Another marketing strategy for the board game is in the Singapore MRT cabin. There are hints of the game board to pique users' interest and encourage them to find out more. QR codes will be provided on the MRT panels for users to scan, directing them to the website with educational videos.
Educational Videos
Educational videos will also be available on the promotional page, allowing parents to view them with their children even if they do not purchase the product. This way, they can still educate their child on body safety. These videos can also be used in schools to further educate children.
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