It takes a community
A series of posters showcasing the community bonds through the act of sharing food
Disciplines: Augmented Reality, Motion Graphics, Illustrations
Wheat production heavily relies on machinery fueled by diesel or gasoline derived from fossil fuels so we wondered: How can we ensure a sustainable future for wheat production?
A vibrant community where individuals can cultivate food and cook with the produce they have grown. To ensure accessibility and long- term impact, we decided to integrate this initiative into the university curriculum. By doing so, students will have a unique and immersive learning experience that goes beyond traditional academia, allowing them to explore sustainable farming practices, understand food production, and value self-sufficiency.
I completed this project with Isabella Diaso, Hioiao Xu and YunHang Li.
Research
Most of the research highlighted the negative impacts of wheat on the environment.
In addition, I discovered the positive impacts of abstaining from wheat consumption and how cultivating one's own produce could benefit everyone. Furthermore, I delved into historical wheat cultivation methods to understand its production before the advent of fossil fuels.
Initial Ideas
My group and I came to an agreement to preserve wheat for a sustainable future.
I developed and worked on the third idea which is the community space. We aimed for the community space to be portable and convenient so we decided to house it within a vehicle. Additionally, we equipped the vehicle with solar panels to enable it to travel through various communities.
Studio Exhibition
Building on our previous ideas, we made adjustments and chose to show community spirit through the act of sharing food. I selected food items that are not only shareable but also made from wheat products.
For the studio exhibtion, my team and I displayed a series of posters with a recipe book. I illustrated the food and the animation while Isabella worked on the design of the poster.
Hebereta
A kitchen service where individuals unite to cook and share recipes
Disciplines: Logo Design, Visual Identity, Branding
Building upon the previous concept, a brand has been curated. The brand name is derived from the Tigrinya language, which means community.
The brand purpose is to foster a sense of community by allowing individuals to savor the joys of food whilst connecting with others and foster social bonds through the shared experience of culinary exchange.
Initial Ideas
I explored various fonts to find one that would fit the brand name and values. Additionally, I have also played around with different cooking elements like utensils and cooking pan to encompass the kitchen service that the brand offers.
Design Rationale
The logo which features a speech bubble embodies the lively and dynamic conversations within the community kitchen where individuals unite and connect through the shared food experience, empowering the spirit of the community kitchen. Bright and bold colours are used to further evoke the lively feel of the energetic atmosphere of the community space.
Moodboard
Brand Touchpoints
For the online brand touchpoint, I worked on the social media posts which features a diverse range of recipes from students, meaningful discussions about the future and captivating images showcasing the micro-farms around different universities.
During the winter break, with some extra time on my hands, I decided to work on additional touchpoints which includes the design of tote bags, buses and posters, which I had not previously worked on.
Other Projects
