The sticker on your fruit
A series of posters explaining the significance of the stickers on fruits
Disciplines: Typography, Application Design, Social Media
A majority of consumers lack a clear understanding of the meaning behind the stickers on fruits and often make purchases without giving them much consideration. In collaboration with CS Fresh supermarkets, there will be engaging typography posters that will empower consumers with the information about the produce they will be purchasing.
The project was designed and completed at Nanyang Polytechnic in 2022.
Application
The application provides a wide variety of information for users to not only learn but use the tool build in the app to enhance the shopping experience of consumers. Users of the app can purchase the fruits online or in-stores since there will be features available for both options.
The app interface is based on the brand colours of CS Fresh supermarket.
Social Media
Prospective customers who have not visited CS Fresh supermarkets can find information through Instagram posts shared on CS Fresh Gold’s page. These posts which are extracted from in-store posters will prompt users to download the app. Additionally, captivating GIF posts featuring questions are crafted to appeal to consumers and encourage them to download the app.
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